Among the Sky-Scrapers, Lincoln, Nebr. — No. 2

This real photo postcard captures a dense commercial block in Lincoln, part of the widely distributed Yocam Sky-Scrapers series. The view is lent a particular historical resonance by its postal use. On the verso, one Nebraska menswear merchant writes to another, incidentally framing the photograph’s own prominent sign for custom fifteen dollar suits and overcoats. The card operates simultaneously as a city view and as an artifact of the very trade it depicts.